The Effire 401 e-book reader runs on a processor Allwinner therefore, to flash it we will use the LiveSuit program, which we wrote about earlier. You can also use the program PhoenixSuit
Stages of firmware
First, you need to download the archive with the program for reflashing and the firmware file itself. Since the manufacturer's website is not available, I have prepared everything for you in one folder. You can download the file here https://disk.yandex.ru/d/eYwdb1yNsREPpQ
After downloading, you need to unzip the archive and unzip the archive with the program

After unzipping, find and run the LiveSuit.exe file

After launching the program itself, click SelecImg and select the file with the firmware


Next, on the book, move the switch on the bottom to the OFF position and connect to the computer. If you are connecting to the computer for the first time, Windows will begin installing drivers. After installation, two windows will appear offering to format the internal memory of the device.


We agree and wait for the end of the Effire 401 update process


Now on the Effire book you need to wait for the white screen with a cross to appear. This is the screen calibration. You need to click on the center of the cross. It will move 4 times. And each time in a new place you need to click on the center of the cross. After that, the book will start and will be ready for use.